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The Importance of Having a Unique PropertyIn today's marketplace, just having a cute character is not enough. The most successful entertainment properties from Disney®, Warner Brothers®, and Nickelodeon® (just to name a few) rely on multi-billion dollar marketing plans. These plans include an aggressive and comprehensive licensing strategy. The licensed images and likenesses of these characters adorn everything from toys to diapers. Marketing dollars aside, most successful properties revolve around a central character. These concepts are fresh and unique compared to what is currently offered in the marketplace. The characters have a high recognition factor and distinguishable features (it's hard for a singing purple dinosaur or a yellow pants-wearing sponge NOT to stand out from the crowd). A Potential Character With Lots of ... Potential
Mister William is also a nature lover, and a huge bird lover. Kids can learn more about (and have more respect for) birds, nature and the environment. This perspective towards nature and science is probably a first for a children's program. There's no doubt all of these key features make him very unique. That's the reason why he WILL stand out from the crowd, and why a children's program like Mister William's World can become a big success. This Little Boy Wants to Get His LicenseWe are all aware of today's marketplace. Take a stroll down the store aisles and you'll find Sponge Bob®, Dora the Explorer®, and other popular Disney® characters everywhere. The name of the game is definitely licensing!
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©2005, 2006 Paul Leigh. All content on this website, including illustrations, "Mister William," "Cape-and-Mask," "Grandpa Eck," and associated logos are copyrighted by Paul Leigh. All rights reserved. |